terça-feira, 4 de junho de 2013

Promise is a debt contract

In these times of swaps, excessive deficits and public debts of three digits, it is important not to forget the values. Yes, what counts above its material value of short-term, the value of intangible assets related to the long / eternal term . When you make a promise, as simple as it is, it must fulfill. We live in a time of times in which the promises are not fulfilled and nothing happens. Blame the context, the market or the climate in permanent instability. Guilt is never the one who have make the promise because or it was empty or was not to be fulfilled. This state of affairs sets the situation illustrated in Eldelman Trust Barometer 2013 as it relates to the review of the rulers: only 36% reliable. Still from the same report can draw that there is a huge spread (average 28%) between trust in government institution and trust in government members who speak truth. Who promised must pay the debt.

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